Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. Quantitative research collects information from existing and potential customers using sampling methods and sending out online surveys, online polls, questionnaires, etc., the results of which can be depicted in the form of numerical. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations. It is also used to generalise the results of a particular study to the population in consideration. Researchers sample a large number of users to indirectly obtain measurable, bias-free data about users in relevant situations.
Research methods We Follow
The online survey is a very popular quantitative data collection method. The main objective of online surveys is to gather information and feedback from consumers. Online surveys help organizations in many ways and most importantly help them in making better products and making better decisions. It is a very cost-effective and quick way of obtaining data. In online surveys, one simply needs to register on a website and fill out the consumer survey form posted there. It is a very simple task. Growing internet penetration, rising social media, and even the COVID-19 pandemic have all pushed online surveys to new levels.
Community surveys are a form of quantitative research where feedback is commonly collected from a general population. A general population means all are eligible to take the survey if they reside or are a part of the community. A community survey is a method of collecting data from a filtered target audience to help you understand an issue particular to them. In a community survey, the researcher selects representatives from the target audience as survey participants. These people provide in-depth information about the needs and experiences of the community throughout the research.
Computer Assisted Telephonic Interview (CATI)
CATI means that the interviewer conducting the survey over the phone follows a scripton the computer while clicking responses and typing open-ended comments from the respondent into the program. Having a survey programmed into CATI allows the telephone interviewer to focus on quality responses and in-depth probing rather than worrying about the sequence of questions and responses. The advantage of CATI is that the respondent is automatically routed through the questionnaire based on their answers – removing the potential for human error and the possibility that incorrect questions may be asked.
Computer-Assisted Web Interview (CAWI)
CAWI is a mixed-mode interview technique where the respondent can follow a telephone questionnaire online under the control of the telephone interviewer, allowing personalised prompt material to be shown in step with the question flow. It is very effective for international business-to-business market research to show test materials to difficult to reach audiences for projects.